Start a project E-commerce / Research & Consumer Products
Metrix Research - E-commerce Website
Increase in product sales following the redesigned e-commerce experience
| Industry | E-commerce / Research & Consumer Products |
| Focus | Online product sales & customer experience |
| Technology | WordPress · WooCommerce · Square Payments · Yoast SEO · LiteSpeed Cache |
| Website | metrix-research.com |
The Challenge
Metrix Research needed a professional e-commerce website that could make its products easier to discover, evaluate, and purchase online. The goal was not simply to create an attractive storefront, but to build a smoother buying experience while improving search visibility, website performance, and payment reliability. The website also needed to provide a strong foundation for increasing online sales and making product management easier for the business.
The Approach
We developed a streamlined WooCommerce-powered online store focused on product presentation, simple navigation, and a frictionless checkout experience. The website was structured to help visitors quickly find relevant products, understand their value, and move confidently from browsing to purchase. Square payment integration provided a reliable checkout process, while SEO and performance optimizations helped strengthen the site’s overall visibility and user experience.
Tech & Craft Highlights
- ●WooCommerce-powered storefront - Provides a flexible foundation for product management, shopping cart, and checkout functionality.
- ●Square Payment integration - Enables secure and convenient online payment processing for customers at checkout.
- ●Yoast SEO optimization - Improves the site’s technical and on-page SEO foundation to support organic product discovery.
- ●LiteSpeed Cache optimization - Improves loading performance and helps create a faster browsing experience across the store.
- ●Conversion-focused product structure - Makes product information easier to scan and helps guide visitors toward purchasing decisions.
The Outcome
The redesigned e-commerce experience delivered a significant commercial impact, with product sales increasing by 96%. The project gave Metrix Research a faster, more optimized, and conversion-focused online store designed to support continued product sales and long-term growth.
Next Project
Donovan Washington